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- Incl. ₹ 1250* Instant bank discount
- Buy this TV and get up to 40%* Off on MRP of Select Audio Devices

 Series Starting at ₹ 44740*.   Series Starting at ₹ 44740*. 

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New 2025 Series

1.08 m (43) QLED QEF1 4K Samsung Vision AI Smart TV

43QEF1AU QA43QEF1AULXL

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1.08 m (43) QLED QEF1 4K Samsung Vision AI Smart TV
Quantum HDR | Q4 AI Processor (QEF1 - 2025 Series) 43

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Highlights

black line

Q4 AI Processor

Feel the power of AI in 4K

1 pixel black line

100% Color Volume with Quantum Dot

A billion shades of color

Array of screens showing various content. Aerial shot reveals more screens and vast amount of content available. Endless Free Content. Other screens appear. Experience, smart, beyond. Screens move to the side as if scrolled through. TV show, sports, movie, drama, music. Upscale Your Entertainment.

Endless Free Content

Access [125+] channels for free

A multi-layered security solution is creating a dome-like enclosure behind a TV that's secured by Knox. The screen features the Samsung Knox emblem. The text Your privacy. Secured. Only on Samsung TV is on display on top.

Samsung Knox Security

Your privacy. Secured.

Features

Enjoy your endless entertainment with Samsung Vision AI

A TV has a fantasy landscape of vivid blue grass appear on screen. Samsung Vision AI logo. A TV has a fantasy landscape of vivid blue grass appear on screen. Samsung Vision AI logo.

Key features at a glance

Feel the power of AI in 4K

Q4 AI Processor

Samsung’s AI processor helps optimize any viewing and sound experience for 4K TVs.

The Samsung Q4 AI Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV. The Samsung Q4 AI Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.
* Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

Companion that enriches your life

Enjoy sound optimized to your content

Adaptive Sound

Adaptive Sound has audio scenic intelligence that optimizes sound based on real-time scene analysis by content type.

Make your own mood-matching wallpapers with AI

Generative Wallpaper

Choose keywords for the ambiance you want, and let AI work its magic. Your TV will generate beautiful, one-of-a-kind images that can change the atmosphere of your home.

* The number of generation attempts allowed per day may be limited.

Picture Quality

A billion shades of color

100% Color Volume with Quantum Dot

Real Quantum Dot technology delivers our finest picture ever. With Color Volume 100%, Quantum Dot takes light and turns it into breathtaking colors that stay true at various level of brightness.

A scene of a woman in a pool spitting out water. Logo reads VDE 01/2025 Tested Color Volume 100% acc. to DCI-P3. www.VDEinfo.com. ID 40059611. Tested by VDE Germany. Another logo is made of stacked color wheels that represent Brightness. The color wheels grow in size to represent 100% Color Volume. As it does, the scene of the woman in the pool grows brighter and more vivid. A scene of a woman in a pool spitting out water. Logo reads VDE 01/2025 Tested Color Volume 100% acc. to DCI-P3. www.VDEinfo.com. ID 40059611. Tested by VDE Germany. Another logo is made of stacked color wheels that represent Brightness. The color wheels grow in size to represent 100% Color Volume. As it does, the scene of the woman in the pool grows brighter and more vivid.
* 100% color volume measured to DCI-P3 standard, certified by VDE.

More about
Picture Quality

Intelligently enhanced color expression

Color Booster Pro

AI recognizes each scene and enhances color expression accordingly, so your viewing experience becomes more vivid and dynamic.

Wider range of contrast on a cinematic scale

Quantum HDR

Experience the full power of every image with Quantum HDR, which brings out detail and contrast. The dynamic tone mapping of HDR10+ creates deeper blacks, more vibrant imagery and details that always shine through.

* The range of Quantum HDR luminance is based on internal testing standards and is subject to change according to viewing conditions or specifications.

Enjoy a full range of authentic colors

PANTONE Validated

As a trusted symbol of color fidelity by industry experts, ‘PANTONE Validated' certifies the accurate expression of 2,140 PANTONE colors and 110 newly-added skin tone shades. So you can be sure that you're getting a rich, true-to-life viewing experience.

* PANTONE validation received based on HDR screen.

Watch your favorite content in 4K

4K Upscaling

Our powerful 4K upscaling technology ensures you get up to 4K resolution for the content you love.

* Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

Gaming Experience

Improved picture clarity with smooth motion

Motion Xcelerator

Experience a clear picture as your TV estimates the movement between frames, then uses that information to improve motion smoothness for subsequent frames.

Seamless AI-driven game optimization

AI Auto Game Mode

Let your TV detect the type of game you're playing and optimize the settings. You can free yourself from the usual setup hassle and just play.

* AI Auto Game Mode is available for certain console and PC games.

Fine-tune your game settings as you play

Game Bar

Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.

* Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games supporting ultrawide screens.* Some game titles may not support this feature.* Game Bar's Zoom-in mode is not supported for certain refresh rates.* Game Bar UI is subject to change without prior notice.

Sound

TV and soundbar play together in smooth harmony

Q-Symphony

Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio to play simultaneously — without muting the speakers of either device.

* Check for Q-Symphony compatibility on soundbar product specifications.* Soundbar sold separately.* The location and number of speakers may vary depending on the model.

Immersive virtual sound that tracks the action

Object Tracking Sound Lite

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

One UI Tizen

Personalize your screen experience

One UI Tizen

One UI Tizen provides a personalized screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices. Plus, One UI Tizen will support Tizen OS upgrades for the next 7 years.

Enjoy 7 years of
new TV experiences
for free

* Content and services may vary by region and are subject to change without notice.* Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.* Some content and services require registration and subscription.* Requires Samsung account.* Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025.* Please note that the upgrade does not cover hardware-related performance, features or durability.

Access [125+] channels for free

Endless Free Content
Samsung TV Plus

Who says entertainment comes with a cost? Now, choose from 125+ TV channels- News, Movies, Sports, all for free with Samsung TV Plus on your TV.

Your privacy. Secured.

Samsung Knox Security

Your privacy is secure on Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked. Plus, Samsung's security team helps keep your TV safe with constant updates.

* Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015.* Latest software update is required.
A multi-layered security solution is creating a dome-like enclosure behind a TV that's secured by Knox. The screen features the Samsung Knox emblem. The text Your privacy. Secured. Only on Samsung TV is on display on top. A multi-layered security solution is creating a dome-like enclosure behind a TV that's secured by Knox. The screen features the Samsung Knox emblem. The text Your privacy. Secured. Only on Samsung TV is on display on top.

More about
One UI Tizen

Find world-famous galleries in your TV

Art Store

Find your ideal artwork from the world’s leading museums and artists. Discover new art pieces with relevant and timely selections that complement each season, holiday and mood.

* Subscription is required to enjoy all the art from the Art Store.

Elevate your day with curated lifestyle experiences

Samsung Daily

Find apps and services for health, work and lifestyle on Samsung Daily+. You can access SmartThings, Workout Tracker, karaoke and more, all in one place.

* Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services.

SmartThings

Connect and manage your smart home devices, all from your TV

SmartThings

With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

TV in living room shows SmartThings screen. SmartThings and Matter logos. Icons appear over the connected devices. Zoom in on TV shows SmartThings in different rooms. Focus on light’s status. It goes from Off to On. Blind goes from Off to Opened. Zoom out to show TV displaying smart home info. TV in living room shows SmartThings screen. SmartThings and Matter logos. Icons appear over the connected devices. Zoom in on TV shows SmartThings in different rooms. Focus on light’s status. It goes from Off to On. Blind goes from Off to Opened. Zoom out to show TV displaying smart home info.
* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.* Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.* Connected devices are sold separately.* Use of calm technology requires agreement to privacy notices from both SmartThings and the auto-registered device.* TV and mobile device must be connected to SmartThings to use 3D Map View function. For a detailed list of supported devices, visit https://partners.smartthings.com/supported-devices.* UI is subject to change without prior notice.

More about
SmartThings

Gestures to control with your watch

Universal Gestures

Easily control your TV with your smartwatch. Just wear your Galaxy Watch and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play.

* Available apps and services may vary and are subject to change without notice.* Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.

Save energy with intelligent analysis

AI Energy Mode

Easily reduce your power consumption by turning on AI Energy Mode. Your TV will auto-adjust its brightness based on the room's lighting and your user activity. It also subtly adjusts brightness during different scenes to save even more energy.

* Energy saving rate may vary by region, model, size, viewing conditions and type of content.  * Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels when AI Energy Mode is turned on may appear lower compared to Standard Mode.* AI Energy Mode does not work with Game Mode.* Energy savings are based on internal test results and may vary depending on the content being displayed and surrounding brightness levels.

Control your TV from your phone

Quick Remote

Through your mobile device, you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone.

* Push notifications for mobile remotes for TVs are available on (Mobile) Android OS 10.0 and higher versions with (TV) 2020 Samsung TVs and later models, and operates when the mobile device is near the TV.* Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here.

* Requires SmartThings app to be installed on the mobile device and connected via the same Wi-Fi network as the TV set.* Mobile mic is optimized only for Galaxy S23 or later models and iPhone 15 & above.* You must download the Karaoke app from Tizen to use the Karaoke function.* An additional paid subscription is required for this service after 6 months of free use. (Users can access 5 songs per day for free without a subscription.)

Design

A stylish design for your space

Slim Look

This beautifully slim design blends into your decor, elevating your style without taking it over.

Adjust your TV with more freedom

Adjustable Stand

Get an optimal viewing experience by easily adjusting the spatial position of the TV as desired with the Adjustable Stand. It's also perfect for fitting a soundbar underneath.

* Width adjustment feature available with QEF1 55" and above only.
* Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice.

Specifications

  • Product Type

    QLED

  • Display

    1.08 m

  • Resolution

    4K (3,840 x 2,160)

  • Video

    Q4 AI Processor

  • QLED

  • Screen Size

    1.08 m

  • Resolution

    4K (3,840 x 2,160)

  • Picture Engine

    Q4 AI Processor

  • HDR (High Dynamic Range)

    Quantum HDR

  • HDR 10+

    Support

  • AI Upscale

    4K Upscaling

  • Contrast

    Mega Contrast

  • Micro Dimming

    Supreme UHD Dimming

  • Contrast Enhancer

    Yes

  • Motion Technology

    Motion Xcelerator

  • Smart Calibration

    Basic

  • Filmmaker Mode (FMM)

    Yes

  • HDR Brightness Optimizer

    Yes

  • Color Booster

    Color Booster Pro

  • Object Tracking Sound

    OTS Lite

  • Q-Symphony

    Yes

  • Sound Output (RMS)

    20W

  • Speaker Type

    2CH

  • Adaptive Sound

    Yes

  • Operating System

    Tizen™ Smart TV

  • Bixby

    Yes (Voice Ready)

  • Samsung TV Plus

    Yes (India Only)

  • Web Browser

    Yes

  • Works with AI Speaker

    Alexa (IN Only), Google Assistant (IN Only)

  • SmartThings Hub / Matter Hub / IoT-Sensor Functionality / Quick Remote

    Yes

  • Universal Guide

    Yes (India Only)

  • Multi Device Experience

    Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On

  • Multi-View

    upto 2 videos

  • Apple AirPlay

    Yes

  • Daily+

    Yes

  • Storage Share

    Yes

  • Generative Wallpaper

    Yes

  • Karaoke Mic

    Yes

  • Auto Game Mode (ALLM)

    Yes

  • Game Motion Plus

    Yes

  • Super Ultra Wide Game View

    Yes

  • Mini Map Zoom

    Yes

  • HGiG

    Yes

  • AI Auto Game Mode

    Yes

  • Digital Broadcasting

    DVB-T2CS2

  • Analog Tuner

    Yes

  • TV Key

    Yes

  • HDMI

    3

  • USB

    1 x USB-A

  • HDMI (High Frame Rate)

    4K 60Hz (for HDMI 1/2/3)

  • Ethernet (LAN)

    1

  • RF In (Terrestrial / Cable input)

    1/1(Common Use for Terrestrial)/1

  • Wi-Fi

    Yes (Wi-Fi 5)

  • Bluetooth

    Yes(5.3)

  • Anynet+ (HDMI-CEC)

    Yes

  • HDMI Audio Return Channel

    eARC

  • Design

    Slim Look

  • Bezel Type

    3 Bezel-less

  • Front Colour

    TITAN GRAY

  • Stand Type

    FLAT FEET NARROW

  • Stand Color

    TITAN GRAY

  • Art Store

    Yes

  • EPG

    Yes

  • Extended PVR

    Yes

  • IP Control

    Yes

  • Accessibillity - Voice Guide

    English (UK),Hindi (India)

  • Eco Sensor

    Yes

  • Power Supply

    AC220-240V~ 50/60Hz

  • Power Consumption (Max)

    115 W

  • Energy Efficiency Class

    1

  • Power Consumption (Stand-by)

    0.50 W

  • Power Consumption (Typical)

    68 W

  • Yearly Power Consumption (EU standard)

    157.68 kWh

  • Auto Power Off

    Yes

  • Auto Power Saving

    Yes

  • Package Size (WxHxD)

    1.09 m x 65.00 cm x 12.30 cm

  • Set Size with Stand (WxHxD)

    96.75 cm x 60.97 cm x 19.10 cm

  • Set Size without Stand (WxHxD)

    96.75 cm x 56.14 cm x 5.97 cm

  • Stand (Basic) (WxD)

    67.49 cm x 19.10 cm

  • VESA Spec

    20 cm x 20 cm

  • Package Weight

    10.3 kg

  • Set Weight with Stand

    7.1 kg

  • Set Weight without Stand

    6.8 kg

  • Remote Controller Model

    TM1240A

  • User Manual

    Yes

  • Zigbee / Thread Module

    Dongle Support

  • Power Cable

    Yes

  • Manufactured by

    Samsung India Electronics Pvt. Ltd. having its Registered Office at: 6th Floor, DLF Centre, Sansad Marg, New Delhi-110001

  • Country of Origin

    India

  • Contact us

    For All Product Related Complaints/assistance, please contact Manager, Customer Care Samsung India Electronics Pvt. Ltd., 6th Floor, DLF Centre, Sansad Marg, New Delhi - 110001 Email us at: support.india@samsung.com Tel (Toll Free): 1800 40 7267864 (1800 40 SAMSUNG)

  • Launch date

    April 21st, 2025

User manual & downloads

Installation Guide

ver 2502030 | 0.5 MB

Apr 04. 2025

ENGLISH

Remote control

ver 2412060 | 0.15 MB

Apr 04. 2025

ENGLISH

Simple User Guide

ver 2503260 | 0.22 MB

Apr 04. 2025

ENGLISH

User Manual

ver 2503130 | 3.37 MB

Apr 04. 2025

ENGLISH

Product support

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