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A TV appears with a vivid blue abstract landscape on screen. Four other TVs with vivid designs on screen appear, with two on either side of the original TV.

Samsung Vision AI is here
Samsung Vision AI transforms
screens into
intelligent solutions
that enrich everyday life.
Unlock a world of new experiences
with Samsung Vision AI

Generative Wallpaper

Change the ambiance of your home with beautiful TV backgrounds. Just select keywords for the concepts you want, and AI will generate unique images to display on the big screen.1

Unlock your imagination, Choose your keyword theme, Nature, Party mood, Seize your day, Happy Holiday, Deco, Inspire me. Seize your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Middle image click. Selected image has been saved. AI-generated content.

AI Upscaling

Enjoy your content in stunning ultra-high resolution, even if it wasn't filmed that way. AI can boost your favorite shows and movies to provide a clear, sharp definition.2

Image of a little girl kissing a puppy. The Samsung NQ4 AI Gen3 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible.

AI Mode

Sit back and let your settings adjust themselves. Our AI can recognize your content and surrounding environment, then tweak your picture and sound for the best experience.

Three TV screens showing how AI Mode customizes the picture and audio settings for different types of content.

Adaptive Sound Pro

Experience clear voices and vivid yet balanced sound, just as the creators intended. Our AI optimizes audio based on what you're watching and the viewing environment, then fine-tunes it with remastering technology.

Three TVs play audio differently, indicated by audio bars above the TVs, optimized for the type of content being played.

Bixby

Get better help from a smarter voice assistant. With updated AI, Bixby can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches and seamless device control.3

Woman in living room speaks to Bixby through the TV. Captions of the dialogue are shown. What’s the weather in Paris today? The weather in Paris today is clear. Is there a famous place there? Paris is famous for the Eiffel Tower, the Seine River and more.

Pet Care

Monitor your pets even when you're away. Your TV's on-device AI can detect sounds like barking and notifies you when your pet needs attention. You can also set custom rules to turn on your pet's favorite content at any time.4

A TV's connected mic detects a dog's presence. The dog looks happy as the TV plays a peaceful scene along with music.

Samsung Knox Security

Your privacy is safe on Samsung TVs with constant security updates. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked.5

Samsung Knox security logo on a TV screen. Secured by Knox logo.
Pre-order and
get our
best
pairing Soundbar 6
Pre-order & get a
Q-Series Soundbar
Q990F
Neo QLED 8K
QN990F
Pre-order now
Pre-order & get a
Q-Series Soundbar
QS700F
OLED
S95F
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Pre-order & get a
Q-Series Soundbar
Q800F
Neo QLED
QN85F
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Pre-order & get a
Ultra Slim Soundbar
S801D
The Frame Pro
LS03FW
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A Samsung Neo QLED TV with a soundbar, a subwoofer and two rear speakers.
Pre-order now for Samsung Vision AI experiences

offer ends 13 May – 1 June 2025.

AI created contents may not always be complete or correct, so please double check.

Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice.

Features may vary by model. Check the specifications of each model for details.

Viewing experience may vary according to types of content and format.

Redemption is from 13 May – 15 July 2025, on a first-come, first-served basis via Samsung Redemption Portal.

Samsung account login may be required to use certain Samsung AI features.

Images are for illustration purposes only.

Terms and conditions↗ apply.


  1. Back to Location

    Generative Wallpaper: The number of generation attempts allowed per day may be limited. Feature is supported in countries other than China.

  2. Back to Location

    AI Upscaling: AI Upscaling may not apply to PC connection and Game Mode.

  3. Back to Location

    Bixby: Voice commands and Multi turn is supported for 10 languages (US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR). Not all accents, dialects and expressions recognized.

  4. Back to Location

    Pet Care: Real-time streaming on mobile devices is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off. TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings to send and receive notifications.

  5. Back to Location

    Samsung Knox Security: Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.

  6. Back to Location

    Subject to eligibility. Selected Q-series Soundbar will be given with purchase of selected newly launched Samsung TVs.