exclusive benefits
A TV appears with a vivid blue abstract landscape on screen. Four other TVs with vivid designs on screen appear, with two on either side of the original TV.
screens into
intelligent solutions
that enrich everyday life.
with Samsung Vision AI
Generative Wallpaper
Create visuals that match your mood. Whether you're hosting, unwinding or relaxing, our AI-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.1
Unlock your imagination, Choose your keyword theme, Nature, Party mood, Seize your day, Happy Holiday, Deco, Inspire me. Seize your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Middle image click. Selected image has been saved. AI-generated content.
AI Upscaling
Enjoy your content in stunning ultra-high resolution, even if it wasn't filmed that way. AI can boost your favourite shows and movies to provide greater clarity, detail and depth.2
Image of a little girl kissing a puppy. The Samsung NQ4 AI Gen3 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible.
AI Mode
Let your TV do the thinking for you. Enjoy a quick access menu with intelligent customisation features that automatically optimises your picture and sound to your preferences.
AI Sound Pro
Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.
Bixby
Do you have questions to ask or ideas to share? Bixby, our AI voice assistant, is here to help. With Samsung Vision AI, it understands the context better, making conversations smoother and offering more useful support.3
Pet Care
Use your TV as a pet-sitting assistant when you're outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favourite content to calm them down.4
Secured by Knox
With today's TVs holding your passwords and private payment infomation, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.5
Introducing our 2025 range
Neo QLED
OLED
The Frame
Soundbars
Pre-ordering provides
the following benefits
Claim up to £1,000 cashback on selected Samsung TVs & up to £350 on selected soundbars
when you pre-order today. Offer ends 27th May!
Samsung TV has been ranked No.1 selling TV Brand for 19 consecutive years by Omdia.
AI created contents may not always be complete or correct, so please double check.
Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice.
Features may vary by model. Check the specifications of each model for details.
Viewing experience may vary according to types of content and format.
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Generative Wallpaper: The number of generation attempts allowed per day may be limited.
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AI Upscaling : AI Upscaling may not apply to PC connection and Game Mode.
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Bixby: Voice commands and Multi turn is supported for 10 languages (US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR). Not all accents, dialects and expressions recognised.
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Pet Care: Real-time streaming on mobile devices is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off. TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings to send and receive notifications.
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Samsung Knox Security: Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.
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Purchase before 27.05.25 from Samsung.com. Claim from Samsung between 30 & 60 days of purchase. To claim, and for full T&Cs, see https://samsungoffers.claims/preorder2025VisionAI.
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Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product.
